SWADESHI DIPAWALI MELA

Swadeshi Diwali Mela The Amritsar Swadeshi Diwali Mela brings this philosophy to life by creating a vibrant marketplace where businesses, entrepreneurs, artisans and consumers come together. The Mela is envisioned as a platform to: Promote Local → Give Indian brands and entrepreneurs greater visibility Enable Business → Create direct selling and customer-acquisition opportunities Support Artisans → Showcase indigenous products, craftsmanship and traditions Generate Livelihoods → Encourage entrepreneurship and economic activity Celebrate Culture → Combine shopping, food, entertainment and Punjabi festivities Strengthen Swadeshi → Encourage consumers to choose and support Indian businesses. “Swadeshi Jagran Manch has actively promoted Swadeshi fairs and platforms that connect Indian enterprises, entrepreneurs and consumers.” LOCAL → VOCAL → VISIBLE → VIABLE